The Edge
The Edge is FASTER's expert-level business year for personal trainers and studio owners, anywhere in the world. Twenty places a year. Every month you build part of a real company: your business plan (your BHAG, four SHAGs and 52 five-day blocks, split into Operations, Marketing and Financials), your business playbook, your prices and product ladder, new products, your own 365 content system built with AI, adverts that pay back, a sales system, client retention, your money and tax planning, and the systems that let the business run without you. AI does the heavy lifting at every step, and PT Manager tracks your numbers live. You get a 1:1 with John every month, plus extra time when you need it; live meetings every Monday at 9am and Thursday at 9.30am (UK time); a daily business post, articles and podcasts, a weekly business mini course, and the members' chat; and the November planning conference in Nottingham and online, with your place included. The Edge does not promise results. Business growth is not a straight line and it is not easy. FASTER gives you the environment, the tools and the support; you put in the hours. £5,000, or a £200 deposit and 12 monthly payments of £415. If you have completed Fitness Business Accelerator, its price comes off. If not, you get it and Social Media Accelerator when you join, so you can get ahead before the year starts in March. After the year, stay in the Edge graduate club for £30 a month.
£5,000
Before and after
You, before
I run my business week to week. I am busy, but I do not know my real numbers, my prices are guesses, my content is random, and I have never run an advert that I could prove paid back.
You, after
I run my business from a plan: a BHAG for the year, four SHAGs and a daily OMF. I know my numbers live, my prices come from my budget, I have a product ladder, a content system my AI runs every week, adverts I can measure, and my tax and cash planned before they surprise me.
13 modules, built to be used
Module 1
Pre-course: Before You Start
7 teaching points
Module 2
Month 1: Running Your Plan
Module 3
Month 2: Your Business Playbook
6 teaching points
Module 4
Month 3: Pricing and the Product Ladder
5 teaching points
Module 5
Month 4: Building New Products
5 teaching points
Module 6
Month 5: Build Your Own 365 With AI
6 teaching points
Module 7
Month 6: Advertising, Part 1: Foundations
6 teaching points
Module 8
Month 7: Advertising, Part 2: Testing and Scaling
5 teaching points
Module 9
Month 8: The Sales System
6 teaching points
Module 10
Month 9: Keeping Clients
5 teaching points
Module 11
Month 10: Money at Expert Level
5 teaching points
Module 12
Month 11: Systems, People and Profile
6 teaching points
Module 13
Month 12: Year Two
4 teaching points
Ready when you are
£5,000 · payment plans at checkout · no fake deadlines, no sales calls.
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